The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market as well as of the other dependent submarkets in the overall augmented reality market. Key players in the market have been identified through secondary research. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. Some of these secondary sources include organizations and associations such as VR/AR Association, AugmentedReality.Org, and Augmented Reality for Enterprise Alliance.
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Browse 66 Market Data Tables and 35 Figures spread through 153 Pages and in-depth TOC on „Augmented Reality Market – Global forecast to 2023“
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Head-up displays to witness high growth during the forecast period
Head-up displays (HUDs) for the augmentation of images are presently used in automotive, and aerospace and defense sectors for training purposes; the HUD market is still in the developing phase and is likely to commercialize in the near future. The recent Consumer Electronics Show (CES) 2017 has come up with enormous opportunities and variations for head-up displays using the augmented reality. The head-up display with AR was one of the most talked about innovations in the CES 2017. Head-up displays would be used for navigation in airplanes and automotives. The information such as the roadmap and the speed along with the other necessary details in the line of sight would be displayed at the windscreens and would help the driver drive safely. The use of head-up displays in the applications such as automotive, and aerospace and defense would help the market to grow at a higher rate.
Consumer application to lead the augmented reality market
The augmented reality technology offers remarkable results in terms of visual effects when used in gaming and sports broadcasts. There are some AR gaming applications in which players can create virtual objects and characters and then link those digital creatures to defined locations in the real world. Players can then easily interact with those digital objects in the real world. The demand for software apps is high in the consumer sector because all gaming applications are used in devices such as smartphones and tablets to play the games. Even in the entertainment application, the demand for the development of AR apps is high to enhance the user experience in different areas such as sports broadcasting, gathering information through social networking sites, and so on. The use of head-mounted displays for gaming and entertainment will also be a major boost to the augmented reality market.
APAC expected to hold a major share of the augmented reality market during the forecast period
Asia Pacific comprises China, Japan, India, South Korea, and Rest of APAC. Being an emerging economy, Asia Pacific is witnessing major changes in the adoption of new technologies and advancements. Due to the presence of most of the display panel manufacturers in the region, APAC witnesses an increasing adoption of latest technologies.
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Major players in the augmented reality market are Google, Inc. (US), PTC Inc. (U.S.), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), and Osterhout Design Group (US).
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