Critics’ Brand of Choice to Watch in 2013 Takes Bold Stride Forward London, February 12th, 2013
Jones and Jones had announced the arrival of the brand’s all-new spring 2013 collection to coincide with the official unveiling of the team’s new-generation online store. Having found fame in various reaches of the world during 2012, the sisters behind the brand are looking to take their creations and market reach further than ever before in 2013 with a massively upgraded and optimised online outlet.
And kicking-off the new online store in spectacular style is the new 2013 spring collection – one that’s already captured the attention of much of the world’s critical contingency. From the elite of the Milan fashion scene to the red carpets of Hollywood, Jones and Jones is a name making waves the world over and is truly one to watch in 2013 and beyond.
From Concept to Catwalk
Like all past and current ranges offered by the Jones sisters, what makes the new Spring 2013 collection so exiting is the way in which it is always changing. Even as of now, the girls are dreaming up brand-new evening dresses designs which as always will go from first concept to catwalk-ready in a matter of hours, meaning that no two days are even the same in the world of Jones and Jones.
What’s more, an ever-changing range means that even the simplest sequin dress will be in many ways a 100% unique and never to be repeated creation, carrying the kind of life-long exclusivity that usually comes at an eye-watering price…but certainly not in this case.
Simple Values
Whatever may come of the brand in years to come, the girls have made a pledge to keep Jones and Jones true to its simple core values – affordable, dynamic and unique fashions created with vintage French and British influences…the key word being affordable. Having repeatedly spoken out against overpriced fashions excluding the vast majority of consumer, the girls have no intention of straying into similar habits now or at any time in the future.
The Jones and Jones work ethic and ambition has so far proved able to strike a chord with thousands of high-profile figures all over the world – the girls aren’t about to try and fix something that couldn’t be further from broken.
About Jones and Jones:
Jones and Jones is a forward-looking fashion brand which specialises in the creation of uniquely edgy, strong directional and always feminine clothing. Quirky and ever-changing ranges are created with a blend of vintage English and French styles, which have quickly captured the attention of famous faces the world over. The Jones sisters take great pride in making their collections accessible and affordable to any true followers of innovative fashion, operating a recently revamped online store at http://www.jonesandjonesfashion.com/categories/Black-Dresses/.