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North America natural sweetener market was the largest stevia consuming region in 2013 for food & beverages. 30% of the total volume. Asia Pacific is likely to be the highest. Tevia prices are also expected to play a key role in natural sweeteners market development.
Increasing concerns as a result of health problems as well as diabetes. These non-calorie products are derived from the natural plant. Consumer demand for non-caloric sweeteners are likely to grow with an estimated CAGR of above 5% up to 2023.
Shift in consumer preference to adopting food & beverages. In 2013, approximately 20% of newly launched non-caloric soft drinks in the market were based on natural sweeteners and this share is likely to become significant gains over the forecast period.
The market is still at nascent stage. Stevie ingredient market for beverages was estimated to be 700 tons in 2013 in comparison to 12.3 kilo tons of aspartame and 8.7 kilos of Acesulfame K.
FDA approval and attributing GRAS (Generally Recognized as Safe) status to steviol glycosides with reduction RebA in 2010 is likely to have a positive impact on stevia demand. This factor is likely to help these products to be formulated at lower costs. Companies search as Coca Cola and PepsiCo for stevia leaf extract.
Key companies such as GLG Life Tech and PureCircle have partenered with sugar manufacturers in countries. PureCicrle partnered with US based Natural Sweet Ventures. This strategic initiative is devised to launch steviasucrose product called SteviaCane for household applications.
There is also a great potential in natural sweeteners derived from herbs such as monk fruit. Nestle, Yoplait and Starbucks. Sports Supplements and Sports Nutrition are the largest application of monk fruit derived natural sweeteners.
In June 2015, Monk Fruit Corp., a Chinese based company, They are the leading company for monk fruit production & processing with an estimated market of 70% in food & beverages applications.
Monk fruit-based natural sweeteners market also has a great potential to be used in applications such as protein bars & shakes, nut milks, baked goods and protein based diary beverages. High prices of monk fruit products.
The Monk Fruit Corp., GLG and Layn investing in its processing capacity. US is likely to be the biggest opportunity for growth prospects. So, if the product receives acceptance in the US market, Latin America and China.
Increasing demand for healthy and natural eating products has prompted the need for alternative sweeteners which are based HIS profile. Naturally occurring sweet & taste modifying proteins are expected to be the potential replacements for low caloric HIS. Sweet proteins are also used as flavor enhancers and to reduce bitterness. Thaumatin, Brazzein, Monellin, Mabinlin, Curculin, Pentadine and Miraculin.
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All these proteins are derived from the plants growing in tropical rainforests. The potential applications of these proteins are in snacks, cola products, food and chocolate industries. Of these sweet proteins, Thaumatin is best in terms of regulatory status and product development. It was approved by FAO / WHO Expert Committee on Food Additives. The International Sweeteners Association recognizes it for flavor modifying properties.
Commercialization is limited as it is in a tropical plant. Investment in technology to produce recombinant sweet proteins in microorganisms & transgenic plant systems.
The global natural sweeteners market share Key suppliers consist of companies such as The Coca-Cola Company, Nestl and PepsiCo. Key manufacturing companies include, Monk Fruit Corp, Cargill, Stevia Corp., Tate & Tyle Plc. GLG life Tech Corp., PureCircle and Evola Holdings SA
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