(lifepr) London, 03.02.2011 – The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by the highly awarded and firm advocate of creativity, Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer.
During his 34-year career at DDB, Bob has created some of the most iconic, talked-about and awarded creative work in the world. He is such a passionate believer in „Talk Value®“ that he trademarked the term which has informed and guided DDB’s evolution to ShareValue, the power of transformative ideas that people play with, participate in and pass along. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture is at the heart of Bob’s vision for his clients and for DDB, where the core belief is that creativity is the most powerful force in business.
Under his leadership, DDB has created a large network of award-winning and innovative agencies which, based on creative output, have been named Agency of the Year in more than 25 countries. In addition, DDB has been recognised as the top creative network by Advertising Age, Adweek, Campaign, Creativity and The Gunn Report. A strong performer at all the major awards, DDB has won the most Lions and the most Grands Prix in the history of the International Advertising Festival at Cannes.
Bob has served as President of both the Cannes Lions Film and Press juries in 2007 as well as chaired other main international shows.
„We are delighted to welcome Bob back to Cannes this year, where he will chair an impressive international jury. The Titanium and Integrated category at Cannes Lions has become key to where the industry is heading and as such the belief that Bob and his fellow judges have towards creativity and breakthrough ideas, is paramount to the future of the industry,“ says Terry Savage, Chairman of Cannes Lions.
Commenting on his role, Bob said, „I am truly honored to chair this prestigious Titanium and Integrated Jury as we pay tribute to and celebrate the ideas, the creativity and the people who are leading our industry forward.“
With this category now being the most exciting and crucial to the business, Bob will be leading a highly respected and elite group of influential visionaries who are at the forefront of taking advertising and communications to new levels.
TITANIUM & INTEGRATED LIONS JURY MEMBERS
Bob Scarpelli, Chairman & Chief Creative Officer, DDB Worldwide – Jury President
Jamie Barrett, Partner & Creative Director, Goodby, Silverstein & Partners
Richard Beaven, Worldwide CEO, Initiative
Pablo Del Campo, Chief Executive Officer, Del Campo Nazca Saatchi & Saatchi
Armin Jochum, Chief Creative Officer, Jung von Matt
Linus Karlsson, Chairman & Chief Creative Officer, McCann New York and London
Paul Lavoie, Chairman, TAXI
Fernanda Romano, Global Creative Director, Digital & Experiential, Euro RSCG
Nik Studzinski, Executive Creative Director, Droga5
Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy
As well as awarding the Titanium and Integrated Lions, this jury will also award the Grand Prix for Good. Launched last year, the honour is bestowed to the best entry selected from all the Gold Lion winners in the charities and public services categories, which are ineligible to win their category Grand Prix.
Delegates can view all the entries in the Titanium and Integrated section while judging takes place in Cannes during the Festival week. The winners will be announced on Saturday 25 June.
More about the Titanium and Integrated Jury President
Bob Scarpelli
Chairman, Chief Creative Officer
DDB Worldwide
Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer, is a celebrated and awarded creative leader, and the tenacious champion of DDB’s defining values: Creativity and Humanity.
As the leader of one of the world’s great agency brands, Bob embodies Bill Bernbach’s mantra that „word of mouth is the best medium of all“. In his 34-year career at DDB, Bob has created some of the most iconic, talked-about and awarded creative work in the world. Bob is such a passionate believer in „Talk Value“ that he trademarked the term which has informed and guided DDB’s evolution to „ShareValue“, the power of transformative ideas that people play with, participate in and pass along. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture and connect communities is at the heart of Bob’s vision for his clients and for DDB, where the core belief is that creativity is the most powerful force in business, producing what Bob calls „Social Creativity“ which connects not only people with brands but people with people.
Under his leadership, DDB has won every advertising award there is and created a large yet nimble network of award-winning, innovative agencies. Based on creative output, since 2005, DDB and its agencies have won Agency of the Year awards 35 times. The most awarded network in the history of the International Advertising Festival at Cannes, DDB is a consistently strong performer at the Clio Awards, The One Show, the ANDY Awards, D&AD, the EFFIE Awards and the Radio Mercury Awards, among others. In addition, under Bob’s leadership, DDB has been recognised as the top creative network by Advertising Age, Campaign, Campaign Asia-Pacific, Creativity and The Gunn Report, while its interactive unit, Tribal DDB, has been awarded multiple Lold Lions at Cannes and Interactive Agency of the Year by Advertising Age, and Campaign Asia-Pacific.
Bob served as the President of both the Film and Press juries at the 2007 International Advertising Festival at Cannes. He has served as Jury Chair of five other prestigious international shows, including the 2007 Asian Advertising Awards, 2006 Malaysian Creative Circle Awards, the 2003 Clio Awards, the 2001 Radio Mercury Awards, the 2001 International Advertising Festival at Kinsale, and the 2000 International ANDY Awards.
After starting his DDB career as a copywriter in 1977, Bob was elevated to Creative Director in 1980. In 1994 he was named Chief Creative Officer for DDB Chicago, and a year later was named Vice Chairman. In 1998 Bob was elected to the DDB Worldwide Board of Directors. In 2000 he was named US Chief Creative Officer, and in 2001 he was elevated to the post of Chairman at DDB Chicago. He took on the role of Worldwide Chief Creative Officer in 2005, and in 2006 was elevated to the additional role of Chairman of DDB Worldwide.
Of the recognition he’s received, he’s most proud of the Silver Medal given by the Chicago Advertising Federation for his contributions to the industry and the community.
A resident of both New York and Chicago, Bob serves on the boards of the Chicago International Film Festival, The Virginia Commonwealth University Brand Center and The Off the Street Club. Outside the office, Bob devotes his creative energies to following his favorite sports teams, reading (particularly history), photography and living vicariously through his two sons.
Important Dates:
Creative Effectiveness Lions Open: 4 November 2010
Delegate Registration Open: 11 January 2011
Entries Open: 27 January 2011
Creative Effectiveness Lions Close: 4 March 2011
Entries Close: 11 March 2011
Festival Dates: 19-25 June 2011