About B2B
B2B media refers to the communication channel between the vendors and their customers. For a B2B vendor, the customer cannot necessarily be a consumer. Business organizations constitute the customers of B2B vendors and require a different media mix to get business from them. For instance, if a vendor has to pitch in for hydraulic hose pipes, an engineer from the company will bring his engineering experience into the discussion to justify the decision to the superiors, who work in the same field. In contrast, the home owner will care little about the technicalities in the manufacturing of hose pipes that are being used in the garden.
Technavios analysts forecast the global business-to-business (B2B) media market to grow at a CAGR of 1.65% during the period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the global business-to-business (B2B) media market for 2016-2020. To calculate the market size, the report considers the revenue generated from B2B media spending.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio’s report, Global Business-To-Business (B2B) Media Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Bloomberg
IBM
Oracle
SAP
Other prominent vendors
3M
Archer Daniels midland
Broad Vision
Experian data quality
Home Depot
Insite software
Intershop
Kentico
Microsoft
Netsuite
Shop Visible
Thomson Reuters
Wolters Kluwer
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Market driver
Smaller target audience
For a full, detailed list, view our report
Market challenge
Decreasing personal relationships
For a full, detailed list, view our report
Market trend
Increased investments in data analytics
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?