Product Summary
The study is given to the analysis of the latest growth trends and prospects for the Kinesiology Tapes market.
The section “ Kinesiology Tapes Market“ includes an examination of the situation in major sections of the Kinesiology Tapes market. The markets in European Union countries are examined in more detail, giving a timeline of financial results reported by major 3PL providers in 2017.
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Market Insight:
Kinesiology tapes are flexible tapes that are used to treat musculoskeletal injuries caused by sports or other physical stresses. Elasticity and thickness of these tapes match with human skin, providing support to the area where these are tapes are adhered. Kinesiology tapes aid in pain relief, muscle support, and swelling reduction. These tapes provide support to the body and help in controlling body parts that are affected by muscle inhibition. Also, it lifts the skin of body part where these are adhered due to its elastic properties. This uplifting of the skin allows internal drainage systems to drain lymph faster compared that without the tape. The same effect removes the byproducts of exercise such as lactic acid that causes post-exercise soreness. Hence, kinesiology tapes are increasingly preferred by healthcare practitioners as well as by athletes. According to the research, sports activities contribute the major share of muscle injury, corresponding to almost 10 to 55% of muscle injuries.
The global kinesiology tapes market is growing due to the adoption of these tapes by healthcare professionals as well as by athletes in their practice. Other market drivers for kinesiology tapes include new product innovations and increasing incidence of muscle injuries. Also, increase in healthcare expenditure along with increasing expenditure on sports and other athletic activities to support patient and athletes. SpiderTech has introduced pre-shaped kinesiology tapes in the market that are easy to apply and reduce the application time. However, lack of skilled physicians that are capable of applying these tapes appropriately to injured muscles and awareness of muscle injuries to the general population are some of the restraints to the kinesiology tapes market.
Based on tape type, the global kinesiology tapes market is segmented into roll form and pre-shaped tapes. Initially, roll form kinesiology tapes were introduced in the market and hence, in terms of value, dominate the global kinesiology tapes market. Pre-shaped tapes are newly introduced in the market but and their preference is rapidly rising among healthcare professionals and athletes. This segment is expected to expand at considerable pace due to its simplicity of application.
On the basis of application, the global kinesiology tapes market is segmented into Achilles tendonitis, ACL/MCL issues, groin and hamstring pulls, jumpers knee (PFS), plantar fasciitis, rotator cuff pain and other indications. Other indications segment is further sub-segmented into lower back issues, pain associated with pregnancy, shin splints and tennis and golf elbow. Achilles tendonitis leads the global kinesiology market and the lead is due to more incident cases of Achilles tendonitis globally and increased preference of kinesiology tapes over other treatment methods of disease.
Based on geography, the global kinesiology tapes market is studied for different regions including North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. In terms of market value, North America currently leads the global kinesiology tapes market and is expected to maintain its dominance during the forecast period. North America is followed by Europe in global kinesiology tapes market due to the adoption of these tapes by healthcare professionals and athletes. There are many manufacturers of kinesiology tapes that compete in the market and provides different product portfolios. Some of the major players include Atex Medical Co., Ltd, DL Medical & Health Equipment Co., Ltd, Hangzhou Gspmed Medical Appliances Co. Ltd., Healixon, Kindmax Healthcare, Kinesio Taping, KT Health, LLC, LP Support, Mueller Sports Medicine, Inc., Nitto Denko Corp., RockTape, SpiderTech, StrengthTape, TERA Medical Co. Ltd., and Towatek Korea Co. Ltd.
“ Kinesiology Tapes Market” is a new report by us that explains how companies‘ acquisition expenditures, media spend, business strategies, marketing and sales strategies and practices, and business plan are set to change in 2017-2018. This paper gives you access to the category-level spending forecasts, business challenges, budgets, supplier selection criteria, the current size of the marketing and promotion budgets and investment opportunities for senior-level officials. The report also identifies the expected growth of buyers and suppliers, capital expenditure, staff hiring, M and A, and e-procurement. This report not only gives access to the views and strategies of business decision makers and rivals but also examines their actions circling business priorities. The report also provides access to information categorized by company type and sizes, region,
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Our Research’s elite panel of leading global senior level executives from enterprises such as such as medical devices, mining, packaging, power, oil, and gas, food and beverage, airports and pharmaceutical. The report covers key topics such as appropriation behaviors and strategies, the current size of the marketing and advertising budgets. Besides the report also recognizes the threats and possibilities, economic outlook trends, media channel spending outlooks, M and A expectations, marketing agency selection models, media budgets, business challenges and confidence among senior-level executives across various industries. Most secondary research papers are based on general industry drivers and do not understand the industry officials‘ attitude and changing behaviors, creating a gap in showing the business opportunity of the industry. In an effort to bridge this gap, Our Research created this primary-research based report by selecting the opinions of various stakeholders in the value-chain of the industry
This report offers:
- Analysis of several products, and regions that would provide the clear understanding of the ongoing and future trends in the global Kinesiology Tapes market
- Assessment of market dynamics such as drivers, restraints, and opportunities prevalent in the market
- Quantitative assessment of the current market size and future estimations for the period from 2016 to 2026, along with CAGRs for the period from 2018 to 2026
- Company profiles that will highlight key information about the imperative players operating in the global Kinesiology Tapes devices market
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