Palatability enhancers are used to make the taste, smell and texture of pet foods better so that the food becomes easily consumable by the pets. Palatability enhancers help in minimizing the effect of bitter taste of the feed additives added, and thus improving the food intake of animals. They do also improve the shelf life of the feed.
Palatability enhancers not just add flavour to the pet food but, they do also enhance the texture of the food. They do also help in mould control and oxidation.
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Global Palatability Enhancers & Modifiers Market – Drivers and Constraints
Growth drivers: – Demand for healthy food, growing demand for meat, awareness about meat quality, growing demand for better quality pet food etc
Growth constraints: – bad effects of the ingredients added and high cost of the raw materials are the major restricting forces for the growth of the global palatability enhancers & modifiers market.
Palatability Enhancers & Modifiers Market – Segmentation
Global palatability enhancers & modifiers market can be segmented on the basis of product, origin, type of livestock, and based on geography.
On the basis of the product, the market can be segmented as below:-
- Flavouring agents
- Sweeteners
- Texturants
On the basis of the origin of the product, the market can be segmented as below:-
- Natural
- Synthetic
On the basis of the type of livestock, the market can be segmented as below:-
- Poultry
- Ruminants
- Pets
- Equine
- Others
Analysis of the Global Palatability Enhancers Market Based on Regions
On the basis of the regions, the global palatability enhancers market can be divided into five key regions. They are:-
- North America
- Latin America
- Europe
- Asia-Pacific
- Middle East and Africa
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Among all the regions, Asia-Pacific is likely to dominate due to increase in demand for animal feed and growing concerns for animal health.
North American region is likely to see a significant growth as the population is getting more concerned about their pet health.
Growth seems to be more stagnant for the European region due to strict policies related to the use of palatability enhancers in animal feed.
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Key Players in the Palatability Enhancers Market
Few major players in the palatability enhancers market are listed below:-
- Ensign-Bickford Industries Inc. (U.S)
- British Foods PLC (London)
- Kemin Industries (U.S)
- Ferrer (Spain)
- Kent Feeds Inc.(U.S)
- Tanke International Group (China)
- Kerry Group PLC(Ireland)
Key Developments in the Palatability Enhancers Market
- April, 2015 – BRAIN and DIANA went for a strategic partnership to work on ingredients to improve taste for cat food.
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