The market for standard milk formula is increasingly becoming increasingly important for premium nutrition products for infants. Other macroeconomic aspects include a substantial increase in the birth rate. Fact.MR has presented an ocean of information on the use of standard milk formula across various regions. The standard milk formula market report reveals thatsales of standard milk formula are expected to cross US $ 15.5 Bn by end of 2019 and are likely to witness an upward march. The demand for standard milk formula is projected to grow at a stable rate of 4.7% throughout the period of assessment, 2018-2027 .
Nestlé SA, Mead Johnson, Danone and Abbott Nutrition, are widely involved in the production of major multinational companies, including but not limited to Nestle SA. With strong presence across the globe, these companies have been focusing on emerging economies of the Asia Pacific, this move is driven by the growing market potential for standard milk formula in China and India.
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The report on the standard milk formula market in Asia Pacific excluding Japan region, making it a potential revenue pocket for standard milk formula manufacturers. On the other hand, a tug-of-war between Europe and North America region is likely to prevail during 2018-2027 timeline, with the latter having slight advantage. The report thus reveals that the demand for standard milk formula is projected to expand at a robust pace in the Middle East and Africa region, at a lower level.
With a paradigm shift towards online channels, manufacturers of standard milk formula have been trying to expand their reach to cater tier 2 and suburban areas, in a bid to enhance their sales. Moreover, various international standard milk formula manufacturers are collaborating with e-commerce platforms to introduce wide standard milk product product ranges across regions. According to the report, sales of standard milk formula through channels are projected to expand at a high rate crossing US $ 3.5 Bn by end of assessment period. Manufacturers of standard milk formula can leverage this opportunity to increase their consumer base on a broader level. However, modern trade is expected to remain in an attractive channel in the current situation, says the report.
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Packaging of standard milk formula using bottles and jars is likely to gain high traction in the forthcoming years as they provide convenience in distribution and transportation. However, owing to low cost, cans are widely used for standard milk formula packaging. The report also states that standard milk formula packaging using bottles and jars is much more superior to cans due to higher safety and handling features.
Market for standard milk formula is highly competitive, manufacturers are focusing on product differentiation as a key to sustenance and enhancing sales. Substances existing in breastmilk, such as prebiotics, probiotics and omega oils, are being blended with standard milk formula. In addition, GMO-free, organic, 100% lactose and palm oil-free are manufacturers.
Demand for organic standard milk formula is expected to rise across the world. Albeit at a higher level, conventional standard milk formula is expected to be produced by using pesticides and artificial methods. On the contrary, organic standard milk formula. This factor is poised to enhance the sales of organic standard milk formula in the forthcoming years.
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