Teachers are encouraged to use the tickets as an incentive tool for kids to reward positive school behavior. There are tickets available at each game; each child that is eligible will receive two tickets and are required to bring a parent or guardian. „Lil‘ Penny is crazy. But people will like him,“ said Hardaway. „Most people see me as air max 2013 womens pink being very reserved so I think they will see a different side of me with the ads. The people know that I like to kid around and make jokes, so this concept really works for me.“
„Foot Locker strongly believes in addressing issues that concern the community,“ said Larry Remington, vice president and general manager for Foot Locker. „By providing the necessary safety matting, the Oakland playgrounds will finally be accessible to the kids in this community. http://airmaxpink.webgarden.com We are proud to partner with on this initiative which provides better and safer places to play.“
The difficult task of maneuvering the Lil‘ Penny character and syncing his lips to match the voice of Chris Rock was handled by a crew of puppeteers from Colossal Pictures. Wieden & Kennedy,’s global advertising agency, created the campaign. The Wieden & Kennedy team included Donna Portaro, producer, Stacy Wall, air max 2013 womens creative director/copywriter, Susan Hoffman, creative director and Andrew Christou, creative director.
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