White Cement Market Research Report 2018

White Cement Market Overview:

Global White Cement Market was valued at $6,569 million in 2016, and is expected to reach $8,305 million by 2023, registering a CAGR of 3.4% from 2017 to 2023. Cement is defined as the adhesive/glue, which binds the fine aggregates together to produce mortar. Cements are powdery hydraulic materials, which when mixed with water form a paste which sets and hardens through hydration. In addition, white cement is produced from non-iron containing raw materials such as China clay and white limestone as well as with materials containing a low content of coloring elements such as Fe, Mn, Cr, and Ti. Moreover, white cement is manufactured in a separate kiln and is therefore more expensive than standard Portland cement. The most important property of white cement is its whiteness content. It is also manufactured in strength classes of 325, 400, and 475. It exhibits excellent aesthetic, decorative, and hydraulic binding features which improves its durability and strength as compared with gray cement. Furthermore, white cement finds enhanced utilization in the manufacture of architectural and decorative concrete, which is further utilized in applications such as terrazzo tiles, paints, pavers, as well as in pre-fabricated products such as artificial walls and tile adhesives.

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Global White Cement Market Segmentation

The global white cement market is segmented based on type, end use, and geography. On the basis of type, it is classified into white Portland cement, white masonry cement, and others. On the basis of end use, it is divided into residential, commercial, and industrial. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Ongoing construction practices in both developed as well as the developing countries, the purchasing power of the end user, the GDP of the country indicative of its relative affluence, and the rise in applications drive the market. In addition, association between white cement producers and product manufactures such as association of white cement producers with tile, pre-fabrication industry, and architects further boost the market growth. Furthermore, the growth in trend of shifting from glass and steel buildings to concrete buildings in the developed countries such as France and Italy leads to the growth of the market.

The sheer size of the Chinese market coupled with the revival of economy and construction sector are also expected to contribute to a solid expansion in the white cement market. Moreover, the rapid demand of white cement specifically in flooring applications, renovations, and restoration of archeological memorabilia in which the white color of the cement is often used to create the desired effect also enhance the market growth. The recent use of white cement in waterproofing material also creates lucrative opportunities for market growth. However, lowered strength of white cement in comparison with other cements and its higher costs restrain the market.

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Top Investment Pockets

China poses lucrative opportunities for investment owing to its rebounding economic prospects, construction sector, and rapid purchasing power of developing economies. The popularity of the white building material, fueled by its diverse and specialized applications, and the rise in consumer purchasing power in developing economies poses other opportunities for the market.

Top Investment Pockets

Segment Review

The white Portland cement segment dominated the global market in 2016, and is anticipated to maintain this trend throughout the forecast period. The white masonry segment is expected to grow at a CAGR of 2.6%.

White Cement Market Share, By Type, 2016 (%)

Geographical Review

Asia-Pacific accounted for a significant share of the global market revenue in 2016, followed by LAMEA and Europe. The enhanced applications of white cement in buildings owing to growth in need for aesthetic applications at lower price also contributes to market demand. The main application areas include creating facades, white cement-based tile adhesives, white cement-based statues, and pavers.

India White Cement Market Value, 2016-2023 ($million)